Selling An Indefensible Status Quo

wallstreet3Stocks plummet on Wall Street. Home foreclosures mount across the country. Shameless finger pointing and disavowals swirl in the nation’s capital. And a recent Gallup poll finds that a record-low 9% of Americans are satisfied with the way things are going in the United States.

The frightening numbers and front-page headlines certainly cry out for immediate short-term solutions. But they also raise a crucial question with long-term implications: How is it that our country’s powerful and self-interested defenders of the status quo so consistently succeed at suppressing popular outrage and combating calls for broad-based, progressive social change?

In part, the answer can be found in the insidious use of psychological manipulation to build public support for status quo policies that benefit the few while creating hardship for so many. Some of today’s top peddlers have embraced a rigid ideology that seemingly blinds them to the tragic human costs of their agenda, while others are driven by a simpler unyielding pursuit of personal wealth and power. Regardless of their motivation, their persuasion strategy often depends upon exploiting specific psychological “soft targets”–namely, five core concerns that profoundly influence how we make sense of the world. These concerns, central to the daily experiences of individuals and groups alike, revolve around the issues of vulnerability, injustice, distrust, superiority, and helplessness. Let’s consider the manipulation of each in turn.

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